AAMI Teams Up with WNBL

AAMI will become an Official Partner of the WNBL, strengthening its longstanding commitment to championing equality, empowerment, and opportunity for women in sport. Together, the WNBL and AAMI will collaborate on initiatives designed to celebrate the next generation of athletes and enhance the fan experience both on and off the court.

AAMI has an established history of supporting women’s sport across Australia, with partnerships spanning major leagues and grassroots initiatives that drive visibility, inclusion, and impact. The brand’s belief in courage, teamwork and resilience closely aligns with the WNBL’s core values, celebrating excellence, fostering community connection, and showcasing the elite talent and professionalism of Australia’s best female basketballers.

The WNBL, one of the longest-running professional women’s sporting leagues in Australia and among the strongest women’s basketball competitions in the world, continues to build on its legacy of empowering women in sport. With a proud 40-plus year history, the league provides a platform for some of the nation’s best athletes to perform on the global stage while inspiring the next generation of female athletes.

Suncorp Group EGM Brand & Customer Experience, Mim Haysom, said this partnership helps align their values across all of basketball.

‍‍“Our partnership with the WNBL is an exciting next step in our commitment to basketball, building on our strong relationships with the NBL and Hoops Capital. We’re proud to support the women’s game and help drive its growth and visibility across Australia,” they said.

“Supporting the WNBL lets us connect with our customers and communities, while championing equality and opportunity in sport.”

WNBL CEO Jennie Sager said the league cannot wait to add a company that strongly aligns the WNBL's values.

‍“We’re delighted to welcome AAMI to the WNBL family,” she said.

“AAMI shares a deep commitment to championing women in sport and celebrating the strength, skill and professionalism that make our athletes world-class. We’re incredibly grateful to Mim Haysom and the AAMI team for their support and belief in the WNBL."

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