Sephora partners with the WNBL as Official Beauty Partner

The Women’s National Basketball League (WNBL) is proud to announce Sephora will partner with the league for the upcoming WNBL MVP Awards Night on 9 February, before joining the competition as a Foundation Partner and Official Beauty Partner in WNBL 2026/27 season.

This landmark collaboration reflects the growing commercial strength of the WNBL and its increasing ability to attract major, category-leading brands that see real value in women’s sport. Sephora’s entry into the Australian sporting landscape is a powerful signal of the league’s momentum, reach and cultural relevance.

WNBL CEO Jennie Sager said the partnership represents a defining moment for the league and for women’s sport nationally.

“All of us at the WNBL are incredibly proud to welcome Sephora—first at our MVP Awards Night and then as a Foundation Partner for the seasons ahead,” Sager said.

“This is a landmark sponsorship for women’s sport in Australia. Sephora is a global, groundbreaking brand, and their decision to invest in the WNBL speaks volumes about the growth of our league and the power of women’s basketball.

“It’s a clear sign that the WNBL is attracting major international brands that want to be part of something bold, progressive and culturally impactful. It’s also a nod to our incredible athletes and the brand power that they hold, and we are thrilled to see them on and off the court with a brand like Sephora behind them, helping them grow and succeed.”

From the WNBL MVP Awards Night on February 9 through the following season, Sephora’s presence will celebrate confidence, individuality and self-expression—values that strongly align with the WNBL and its athletes.

“This partnership empowers our players to show up as their authentic selves, inspires young girls to dream big, and reinforces that strength, confidence and beauty belong together—on and off the court.”

Sager said.Deborah Yeh, Global Chief Marketing Officer, Sephora, explains “At Sephora, we believe in championing a world of inspiration and inclusivity, where everyone can celebrate their unique beauty. The WNBL has, since its inception, been a champion of diversity, self-expression and empowerment in sport for hundreds of Aussie athletes and the millions of fans. As the global beauty authority with a strong track record of supporting women’s sport and culture, Sephora will leverage its scale, creativity and community to elevate the WNBL experience for fans, athletes and partners alike.”

Basketball remains the fastest-growing women’s team sport in Australia, with one in five young girls now playing nationwide. Sephora’s involvement will be visible across the league through premium activations, fan experiences, athlete collaborations and innovative campaigns that continue to push the boundaries of how women’s sport is supported and celebrated.