Latina™ Fresh Returns as a Major Partner of the WNBL

A staple in Australian households, Latina™ Fresh is reigniting quick and tasty weeknight dinners, helping families, fans and players alike lead healthy, active lives. Their continued investment in women’s sport at an elite level reinforces a share commitment to health, quality and community.

The partnership reinforces the WNBL’s fan-first mindset, making sure that before any game, families have access to delicious meals before they see some of the world’s best athletes on the hardcourt.

WNBL CEO Jennie Sager said the league is thrilled to see Latina™ Fresh continue their support of women’s basketball.

“The momentum and hunger for basketball in Australia in undeniable, making Latina™ Fresh the perfect fit for the league,” Sager said.

“Their ongoing support of the WNBL, our fans, and our athletes speaks volumes not only about their commitment to women’s sport, but also the dedication to delivering value to families and inspiring balanced lifestyles. We are so excited to have them back for WNBL26.”

With a historic season ahead, the partnership will bring Latina™ Fresh’s trusted, and convenient meals to the forefront of basketball households nation-wide, making it easier for fans and athletes to fuel up before game time.

Surini Perera, Marketing Director for ANZ, General Mills said supporting women in sport and celebrating the communities around them is at the heart of the partnership.

“We’re proud to continue our partnership with the WNBL for a second season and stand behind the incredible athletes who inspire both on and off the court,” said Perera.

“Latina™ Fresh is all about making mealtimes easier for fast-paced Australian families. Whether it’s a quick dinner after training or fuelling up before a big game, our products fit seamlessly into busy, active lifestyles.”

Throughout WNBL26, Latina™ Fresh will be visible across game-day and digital touchpoints, with fans able to look forward to a range of exclusive content and engaging brand activations that bring the partnership to life.

Together, the WNBL and Latina™ Fresh are serving up a winning combination of family, food and sport, fuelling Australia's love for basketball one meal at a time.